Winning the battle against food addiction.


Some people who are overweight might not be aware that they’re addicted to certain food through no fault of their own. That does not make them lack a back-bone, gluttonous or a bad person. Although food addiction is usually regarded as a psychological or emotional problem, in fact it is often a biochemical issue. To put it bluntly, your taste buds, hormones, and brain chemistry have been kidnapped by the food industry.


So if you’ve been blaming yourself for having weight problems, don’t. It’s true that you require willpower and personal responsibility, but usually standing on their own is not enough to defend against the constant onslaught of super-processed, tasty, extremely addictive foods that food manufacturers through at us for sheer financial gain.